Written By: Maggie Brown (maggiethe_journalist)
If you are a business owner, content creator, or influencer of any sort, then this article is for you.
Throughout the past decade or so, social media has evolved into more than just a way to keep in touch with your friends and family.
Many business owners have used it as a way to attract more customers, content creators use it to showcase their talents and portfolios to companies plus the general public, and influencers used it to persuade their followers to use/buy certain products or showcase their luxury lifestyles.
Whatever your reason is, I am sure marketing has crossed your mind before.
According to nealschaffer.com, “… In 2022, almost 92% of marketers who work for companies with more than 100 employees in the United States are expected to start using social media for marketing.”
“Social media marketing is proven to be effective because between online consumers, 97% of them accessed social media at least once a month,” Schaffer said.
Here are 5 ways you can improve your social media marketing….
- Define your/your business’ goals and objectives clearly.
- Use visuals to tell a story.
- Identify your target audience and engage with your supporters.
- Publish content consistently.
- Create newsletters and/or a website for your customers.