Un Flawed NYC: Turning Flaws Into Confidence, One Product at a Time
When Umia Jones-Watson launched Un Flawed NYC, she wasn’t just starting another beauty brand—she was building a movement rooted in confidence, inclusivity, and self-love. Inspired by the bold energy of New York City, the brand’s mission is to help people embrace their flaws while enjoying affordable, high-quality skincare, haircare, and lifestyle products.
The results speak for themselves. According to TikTok, beauty products can go viral overnight, and Umia’s Melon & Mint Hair Plumping & Shine Oil proved that point. Within just 30 days, a single video demonstrating its benefits on braids and scalp health catapulted Un Flawed NYC to over 1,400 TikTok followers—showing the power of social-driven commerce in today’s $579 billion beauty industry.
But Un Flawed NYC isn’t just about sales. It’s about changing how people see beauty. Research shows that 62% of Gen Z consumers want beauty brands to promote authenticity over perfection. Un Flawed NYC meets that need by delivering products designed to enhance natural beauty, not hide it.
What Sets Un Flawed NYC Apart
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Holistic Product Line: From skincare and haircare to planners and self-love journals, the brand extends beyond cosmetics to promote wellness and confidence.
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Accessibility: Affordable pricing ensures self-care isn’t reserved for the elite.
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Community-Driven Growth: With TikTok Shop and Amazon distribution, Umia brings beauty and self-love directly to where her customers spend their time.
Why It Matters
The global beauty industry is shifting rapidly, with social commerce projected to hit $1.2 trillion by 2025. Brands like Un Flawed NYC prove that with the right mix of authentic storytelling, viral content, and quality products, independent founders can stand toe-to-toe with established giants.
For Umia, the vision is simple: empower people to love their flaws and embrace their confidence daily. With viral wins already under her belt, the future looks radiant for Un Flawed NYC.
Shop & Connect with Un Flawed NYC
✨ Website: www.unflawednyc.com
✨ TikTok Shop: Shop directly on TikTok
✨ Amazon: Becoming Un Flawed Planner & Journal
✨ Instagram: @UnFlawedNYC
