Product links turn your TikTok videos into shoppable content, so viewers can tap and buy without leaving the app. Here’s what you need, how to add a link while posting, and what to do when the option doesn’t appear.

TikTok is no longer just a place to watch videos. With TikTok Shop, creators and sellers can attach products directly to their posts so viewers can learn more and purchase in a couple of taps. If you’re wondering how to add product links to TikTok videos, the process is simple once your account is set up. This guide walks you through each step, including the requirements, common problems and tips for making shoppable videos that actually convert.

TikTok Shop’s availability, menus and rules change often and vary by country. This article is based on TikTok’s own help page, last updated in June 2026, plus recent third-party guides. If your screen looks different, check TikTok’s Help Center for your region.

What Are TikTok Product Links?

A product link, sometimes called a product anchor, is a shoppable tag attached to a TikTok video. After TikTok approves the video and product, the link appears above your username in the video. Viewers can tap it to see the product details and buy it through TikTok Shop.

There are two main ways to use product links:

• As a seller, you add products from your own TikTok Shop to your videos.
• As an affiliate creator, you promote other sellers’ products and earn commission on sales made through your content.

What You’ll Need Before You Start

According to TikTok’s help page, you must set up a TikTok Shop before you can add product links to videos. In practice, that means one of the following:

• You’re a seller with an active, approved TikTok Shop and products that have passed TikTok’s review, or
• You’re an approved affiliate creator with access to the Affiliate Marketplace and products in your showcase

You’ll also need:

• The latest version of the TikTok app
• An account in good standing, without restrictions or recent policy violations
• A supported region. TikTok’s help page lists Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States and Vietnam. Some 2026 guides say TikTok Shop has expanded to additional markets, so check TikTok’s current list for your country.

If you aren’t yet a seller or an approved affiliate, you won’t see the option to add product links.

Step-by-Step: How to Add a Product Link to a TikTok Video

Menu names can vary slightly, but TikTok’s help documentation describes the process like this:

1. Open the TikTok app and create your video by recording or uploading it.
2. Edit your video by adding music, text, effects and a caption as usual.
3. On the Post screen, where you write your caption and choose settings, tap Add link.
4. Select Products.
5. In your Showcase, tap Add next to the product you want to feature. Depending on your version, you may be able to search by product name.
6. Repeat to add other products if the video allows more than one.
7. Finish your caption and settings, then tap Post.

After you post, TikTok sends videos with product links through an additional review process. Once the products are approved, the product link appears above your username in the video.

Where to find your products

• Sellers: your products appear in your TikTok Shop catalog and showcase after they’re approved.
• Affiliates: add products to your showcase from the Affiliate Marketplace in the Creator Center, then select them when posting.

Can You Add a Product Link After Posting?

Sources disagree on this, so check what’s available to you.

• Some guides say TikTok doesn’t allow you to add or edit product links after a video is live, so you’d need to re-upload the video with the link attached.
• Other 2026 guides say you can link products to existing videos within about 30 days of posting, through the Link Products tool in the TikTok Shop Creator Center, and note that the video may need to use eligible audio, such as the Commercial Music Library.

Because features can differ by region and account type, look for a link-products or manage-videos option in your Creator Center, and if it isn’t there, plan to attach products at the time you post.

Can You Add Clickable Links in TikTok Captions?

Generally no. TikTok captions don’t support clickable external links. Product links through TikTok Shop are the built-in way to make a video shoppable. If you want to send people to another website, the usual options are:

• A website link in your profile bio, if your account type and region allow it
• TikTok-supported tools such as product links, LIVE shopping and showcases

Some third-party apps and tools claim to schedule videos with product links, but you should only authorize tools you trust and that follow TikTok’s rules.

Why Don’t I See the “Add Link” Option?

If you don’t see Add link on the Post screen, check the following:

• TikTok Shop isn’t active or approved yet. Make sure your seller account or affiliate access is fully approved.
• You’re not in a supported region or your account region doesn’t match.
• Your products haven’t been approved. Sellers need products to pass review before they can be linked.
• Your account has restrictions or violations that limit commerce features.
• Your app is out of date. Update TikTok and restart it.
• You’re using a personal account that isn’t connected to your TikTok Shop or affiliate profile.
• The feature hasn’t rolled out to you yet, since TikTok releases features gradually.

If everything looks right, contact TikTok support through the app’s help options.

Why Was My Product Link Rejected or Removed?

Possible reasons include:

• The product isn’t approved or was removed from the Shop
• The video violates Community Guidelines or commerce policies
• The content makes misleading claims about the product
• The product is restricted or prohibited in your region
• Music or content rights issues, such as audio that isn’t cleared for commercial use

Review TikTok’s commerce policies and fix any problems, then repost or request a new review if the option is available.

Tips for Making Shoppable Videos That Convert

• Show the product in use. Demos, before-and-after clips and real-life tests help viewers decide.
• Hook viewers in the first seconds with a clear problem, surprising result or bold visual.
• Be honest. Mention pros and cons, since trust drives repeat sales.
• Keep videos focused on one product when possible, so the next step is obvious.
• Add a clear call to action, such as “Tap the link to see it” or “Check the product below.”
• Use captions and on-screen text since many people watch without sound.
• Respond to comments and questions about the product.
• Try LIVE shopping to demonstrate products and answer questions in real time.
• Track what works in TikTok’s analytics and make more of it.

Disclose Sponsored and Affiliate Content

If you earn commission or receive free products, you generally need to disclose it clearly. In the US, the Federal Trade Commission expects endorsements to be transparent. Use TikTok’s commercial content disclosure tools where available, and follow the rules in your country. This isn’t legal advice, so check current guidance from your local authorities.

Music Rules for Business and Shop Content

Business accounts are generally limited to the Commercial Music Library, and some guides say eligible audio may matter for linking products after posting. Check TikTok’s current music and commerce policies, since rules vary by account type and region.

Common Mistakes to Avoid

• Trying to add links before your TikTok Shop is approved
• Using outdated guides that describe old menus or markets
• Linking products that don’t match the video
• Making exaggerated claims or promising results you can’t support
• Skipping the disclosure for sponsored or affiliate content
• Posting only ads with no helpful or entertaining content
• Ignoring product reviews and shipping times when choosing what to promote
• Forgetting to double-check the product shown before you hit Post

Frequently Asked Questions

How do I add a product link to a TikTok video? On the Post screen, tap Add link, choose Products, select a product from your showcase and tap Post. This requires an active TikTok Shop or approved affiliate access.

Do I need a TikTok Shop to add product links? Yes. TikTok’s help page says you must set up a TikTok Shop to add product links to your videos.

Can I add a product link to a TikTok video after I post it? Guides disagree. Some say it’s not possible and others say you can link products to existing videos within about 30 days through Creator Center. Check your own options.

Why can’t I see Add link on TikTok? Usually because your TikTok Shop or affiliate access isn’t approved yet, you’re in an unsupported region, your products haven’t been approved or your app needs updating.

Can I add a link to my own website in a TikTok caption? TikTok captions generally don’t support clickable external links. Check whether your account can add a website link in your bio.

Does TikTok review videos with product links? Yes. TikTok says videos with product links go through an additional review process, and the product link appears after approval.

Can I add more than one product to a video? TikTok’s help documentation describes repeating the process to add each product link, though limits can vary.

Is it free to add product links? Adding links is free, but selling through TikTok Shop involves seller fees and requirements, and affiliates earn commission on sales. Check current fees and terms.

Final Thoughts

Learning how to add product links to TikTok videos comes down to getting approved for TikTok Shop, tapping Add link on the Post screen and choosing your product. Make sure your products are approved, follow TikTok’s commerce and disclosure rules, and create videos that help viewers decide. Since TikTok keeps updating these tools, confirm the latest steps and availability in TikTok’s Help Center.

Disclaimer: This article is for general informational purposes only and is not affiliated with TikTok or ByteDance. Features, availability and policies vary by region and change frequently. Nothing here is legal or financial advice, and results are not guaranteed.