Meet Matt Johnson, founder of The Content Coach, who’s using his experience in television news, corporate communications, and public relations to help entrepreneurs attract customers, build stronger brands, and grow their businesses.

By Look We Are Included Magazine | LookWeAreIncluded.com

Let’s talk about something every entrepreneur wants: MORE CUSTOMERS, MORE VISIBILITY, AND MORE MONEY!

Follow him on Social Media

• Website: contentcoachpr.com 
• Facebook: The Content Coach LLC
• Instagram: @contentcoachpr
• YouTube: @TheContentCoachLLC

You can have the best product, the most amazing service, and the hardest-working team, but here’s the million-dollar question: Does anybody actually know your business exists?

And more importantly, when people discover your business, are you giving them a reason to spend their money with you?

That’s exactly the kind of challenge Matt Johnson, founder of The Content Coach LLC, is helping small business owners tackle.

Matt isn’t just another marketing consultant promising to make your business famous overnight. He’s a former television news director, journalist, professor, and public relations professional who understands what makes a story worth telling—and how the right message can help a business get noticed.

Now, he’s taking the experience he gained in television newsrooms, nonprofit organizations, corporate communications, and education and putting it to work for entrepreneurs.

From Breaking News to Building Businesses

Before launching The Content Coach, Matt spent years working behind the scenes in television news.

He served as News Director at WWMT-TV in Kalamazoo, Michigan, from 2018 to 2022, overseeing news operations and helping determine which stories reached viewers.

Think about that for a second.

While business owners were trying to figure out how to get their stories featured on television, Matt was working on the other side of the newsroom, understanding how those decisions were made.

His career also includes communications experience with the American Heart Association and media relations work at Consumers Energy.

And he’s not keeping that knowledge to himself.

Matt joined Grand Valley State University’s School of Communications as an adjunct professor in 2024, teaching public relations and helping prepare future communications professionals.

But his next chapter is especially relevant to small business owners.

Your Business Might Be Amazing, But Is Your Marketing Making You Money?

Let’s be real.

A beautiful logo doesn’t automatically mean more sales. Having 10,000 social media followers doesn’t guarantee you’re making a profit. And simply posting every day doesn’t mean potential customers understand why they should choose your business.

That’s where storytelling becomes powerful.

Imagine you own a hair salon, restaurant, boutique, consulting firm, or growing online business.

You know how much work went into building it. You know what makes your business special. But do your customers know?

That’s the gap Matt wants to help entrepreneurs close.

Through The Content Coach, he works directly with business owners to develop strategies that communicate their value, build credibility, and turn attention into potential business opportunities.

His approach goes beyond simply creating social media posts. It focuses on telling the right story, reaching the right audience, and giving people a reason to take action.

Big Business Marketing Strategies Without the Big Agency Experience

One of the biggest challenges small business owners face is figuring out where to invest their marketing dollars.

Should you redesign your website? Spend money on Facebook or Instagram advertising? Hire someone to manage social media? Try getting featured on the news?

Matt offers personalized guidance to help entrepreneurs make those decisions.

The Content Coach provides services including:

• Digital Marketing & Social Media: Strengthening your online presence and connecting with potential customers.
• Branding & Website Design: Creating a professional image that helps customers recognize and remember your business.
• Public Relations & Media Exposure: Developing newsworthy stories, press releases, and media pitches.
• Paid Advertising: Building targeted campaigns across digital, broadcast, and other platforms.
• Media Coaching: Preparing entrepreneurs for television interviews, public speaking, and media opportunities.
• Business Storytelling: Helping owners communicate what makes their brands different.

With STARTER, ADVANCED, and PRO service options, The Content Coach offers different levels of support depending on a company’s goals and resources.

And unlike agencies that commonly rely on ongoing retainers, Matt emphasizes transparent, project-based pricing and one-on-one attention.

He’s an Entrepreneur, Too. And That Matters.

Here’s something that makes Matt’s approach personal.

He was raised by entrepreneurs and is now a small business owner himself.

He understands what it means to build a business, manage expenses, and make difficult decisions about where to invest.

For many entrepreneurs, spending money on marketing can feel risky—especially when every dollar matters.

That’s why Matt focuses on identifying practical strategies that make sense for each business rather than assuming every company needs the same expensive campaign.

As Matt explains:

“I believe everyone has a story to tell, they’re just waiting for someone to tell it.”

It’s a simple statement, but it gets to the heart of his work.

Every entrepreneur has a reason they started. Every business has challenges it has overcome. And every brand has something that makes it different.

The opportunity is learning how to communicate that story in a way customers understand and remember.

So, Can Better Branding Actually Increase Your Profits?

Here’s the important part.

Marketing isn’t just about becoming popular. The ultimate goal for many small business owners is turning awareness into paying customers.

Strong branding can help your business become recognizable. Strategic public relations can strengthen credibility. A professional website can make it easier for customers to contact you. Targeted advertising can put your services in front of people who may be interested.

When these pieces work together, they can create more opportunities for leads, bookings, and sales.

Of course, no public relations or marketing campaign can guarantee profits. Results depend on the business, its customers, its pricing, and how effectively potential leads become actual sales.

But having a thoughtful strategy can help entrepreneurs make more informed decisions about growing their businesses.

And that’s exactly what Matt is working to provide.

Ready to Turn Your Business Story Into Your Next Opportunity?

Whether you’re launching a new company, trying to increase sales, or simply tired of feeling invisible online, you don’t have to figure everything out alone.

Matt offers a FREE 30-minute consultation to discuss your business goals and explore how branding, public relations, digital marketing, and storytelling could support your growth.

Book Your Free Consultation With Matt Johnson:
Schedule Your 30-Minute Meeting

Explore The Content Coach’s Services:
www.ContentCoachPR.com/strategies

Visit His Website:
www.ContentCoachPR.com

At Look We Are Included Magazine, we believe small business owners deserve more than just recognition. They deserve access to the knowledge, resources, and opportunities that can help them succeed.

And Matt Johnson’s journey from the television newsroom to entrepreneurship is a reminder that experience and expertise can open doors for others.

Because sometimes the difference between being the best-kept secret and becoming the business everybody knows is learning how to tell your story.

Discover more entrepreneurs, business resources, and inspiring stories at LookWeAreIncluded.com.